K-Pop is known for its over-the-top production, especially when it comes to artist music videos. The budget for each video can cost businesses hundreds of thousands of dollars.
While some bands can get a decent number of views on streaming platforms like YouTube, some can garner over 100 million views for their music videos. H
5 Most Viewed K-Pop Girl Group Music Videos
There are over 100 K-Pop girl groups, each divided into 4 generations. The first generation (1997-2002) consists of top groups – SES, Baby Vox and Fin.KL The second generation (2007-2011) consists of – Brown Eyed Girls, Girls’ Generation, 2NE1, T-ara, After School , Girl’s Day and many more.
The third generation (2012-17) consists of girl groups: AOA, Mamamoo, Red Velvet, Blackpink, Twice and others. The fourth and latest generation (2018-present) consists of: (G)I-dle, ITZY, STAYC, Aespa, Iz*One, and more.
5) HWAA by (G)I-DLE
With its release on January 11, 2021, the music video for (G)I-DLE currently has 86.73 million views and 1.48 million likes on Youtube. The group wanted to include ‘Winter’, ‘Fire’ and ‘Flower’ in the word ‘Hwaa’ to contain the meaning of overcoming the wounds of separation and in full bloom.
4) After School by Weekly
With 107.5 million views and 2.15 million likes, this girl group has certainly shown fans how to kick back, relax, and have fun.
3) Upper level by aespa
aespa released Next Level on May 17, this music video currently has 172.0 million views and 2.98 million likes. The lyrics of the track are about going on a journey to find a place called Kwangya to search for the Black Mamba who is causing havoc and breaking the connection between aespa and the ae (avatars of aespa) and causing chaos in the world.
2) Morning Mafia by ITZY
With 175.1 million views and 3.75 million likes on YouTube, the song is about secretly stealing someone’s heart. The track name is similar to a popular board game Mafia and a metaphor for aiming to get caught up in a relationship.
1) Alcohol Free by TWICE
TWICE topped the most-watched K-Pop girl group music video on YouTube with currently 187.2 million views and 3.90 million likes. The concept of video suggests the feeling you get when you are with your partner, feeling all boiled and dizzy when that person is around you.
Other K-Pop girl groups have brought various music video concepts to the forefront which have even attracted new viewers to the genre. The popularity of K-Pop is on the rise and will continue to grow every day with such talented musicians.