Music videos

5 Most-Watched Music Videos From Rookie Bands: IVE, Kep1er, and More

Rookie bands like IVE, LE SSERAFIM and Kep1er, among others, are reaching new heights with their music. Up-and-coming artists of the fourth generation have continuously shown their talent and charisma through their debut albums.

The rookie groups experimented with various concepts and formulated new ways to reach their audience. From soulful melodies to upbeat beats, these K-pop idols have offered music enthusiasts a wide range of art forms.

This article organizes a list of the most-watched music videos of rookie groups to commemorate their first step into the world of K-pop.

Disclaimer: The article considers data available as of September 2022 and considers bands that debuted in December 2021 or later.


Love Dive, WITHOUT FEARand more: the five most-watched music videos of the rookie bands

5) After I LOVE – IVE (102.3 million views)

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With over 102.3 million views, After I LOVE was released as the lead track from IVE’s third single of the same name. The six-member girl group debuted on December 1, 2021, with the single album Eleven.

After the LIKES The music video premiered on August 22, 2022 and surpassed the 100 million mark on September 26, 2022, a month after its release, making it the the group’s fastest music video to set this record. With six members dancing in unison, the track instantly grabs attention. The pop song offers elements of EDM, house music and disco. This intoxicating combination makes it IVE’s party song, while expressing love through actions.


4) WITHOUT FEAR – THE SSERAFIM (117 million views)

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LE SSERAFIM debuted on May 2, 2022, under Souce Music, a subsidiary of Hybe Labels. Originally a six-member girl group, Kim Ga-ram was dropped from the group due to bullying allegations in July 2022. Their first mini-album WITHOUT FEAR consists of five tracks, including the title track of the same name.

The funk-based dance-pop number tells the story of a fearless girl group. Their goal is to move forward without being shaken by the past. The rookie group achieved commercial success with the release of WITHOUT FEARincluding its No. 69 spot on the Billboard Global 200. Its music video currently has over 117 million views on YouTube, a huge feat for a group of rookies.

The girl group is set to make a comeback in October with their the release of the second album, ANTIFRAGILE.


3) Wa Da Da – Kep1er (135.4 million views)

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Released as the title track of Kep1er’s first Extended Play First impact, Wa Da Da currently has over 135.4 million views. The nine-girl group was formed through Mnet’s reality show, Girls Planet 999, and debuted in January 2022.

Wa Da DaThe music video for premiered on January 3, 2022 and is hailed as a dance-pop number. Through the song, the rookie group thanked their audience, who gave them their unconditional support and showered them with praise. It conveys the band’s deep love and gratitude to their fans. Kep1er is ready to do its back in october with the mini-album CONVENIENCE STORE.


2) love dive – IVE (157 million views)

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love dive was released as the first single for IVE second single of the same name. The music video premiered on April 5, 2022 and hooked viewers from start to finish. With over 157 million views as of September 2022, it is the second most viewed music video by a group of rookies.

love dive is a modern dark pop act and has ten music show wins under his belt. The stunning visuals of the girls in the music video are breathtaking. The pre-chorus, along with the slow rhythmic chorus melody, provides an eclectic musical experience. The song peaked at number one on the Billboard South Korea chart – July 2022 edition, giving insight into the The growing popularity of IVE.


1) Eleven – IVE (158.8 million views)

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The monster group of IVE rookies lives up to the title bestowed upon them. With an impressive 158.6 million views, the music video for Eleven is the most watched music video by a group of rookies. Premiere on December 1, 2021, Eleven is IVE’s first single from the album of the same name.

The dance-pop number gained immense popularity and commercial success, peaking at number two on the Gaon Digital Chart and K-pop Hot 100. The lyrics revolve around a girl’s romantic feelings and what her loving heart wants to express. He also debuted at number 68 on the Billboard Global 200, signifying the talent and skill of the rookie group.


the 3 big rookie monster girl groups at the yonsei university festival today https://t.co/x1xmFtMY1W

K-pop rookie groups have proven their worth with the massive reception of their music videos. Their excellent concepts and compelling voices have carved out a place for themselves in the otherwise competitive entertainment industry. With some of these next the stars are gearing up for a comebackit would be exciting to witness the new elements they bring to the table.

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