In January 2020, the BeReal app launched, but it wasn’t until this summer that it became a hit among Gen Z due to its focus on authenticity and instant posting. He is on his way to dethroning TikTok and Instagram with over seven million downloads. The app sends a notification at a random time throughout the day, and once you receive it, you have two minutes to post it. The app encourages people to share and follow their friends in real time without any edits or filters. Now, it seems its popularity is spawning similar apps, but with a twist. A new app is in town and it’s for the music lovers in the group of friends: Say hello to Kiwi.
In the digital age, users are tired of apps that focus on the superficial, whether it’s heavily edited photos or highlight reels that only present the good, forcing them to ditch the social media. This phenomenon is known as social media fatigue., and this happens mostly among Gen Z. The superficial aspects of social media negatively impact users and their mental well-being. These perfectly organized flows can lead to comparisons, which can negatively impact self-esteem and life satisfactionas well as increasing the presence of mental health issues, such as anxiety and depression.
Kiwi has been trending on TikTok for its music sharing features, and TikTokers tried to meet friends to create a larger group of music lovers on Kiwi. The the app’s TikTok page obtained million views on their videos featuring musical twin BeReal. Kiwi is becoming a different social media platform – here’s what you need to know about it.
What is the Kiwi app?
Kiwi was first introduced in early June 2022 and is currently ranked number 15 in music app charts in the Apple App Store. It was produced by Wishroll Inc.which is a team of friends and young entrepreneurs. Kiwi is marketed as a song recommendation app and lets you connect with friends and see their music tastes. The app makes you feel like your own personal DJ, as you can send song recommendations, receive song recordings, and send your most recently played songs.
It’s not hard to see the appeal of a music sharing platform. Music brings people together, and similar to BeReal, this app connects users through instant posts without a heavily curated feed. According to Psychology Today, music releases oxytocin (the social connection hormone) and endorphins (the happiness hormone), and lowers cortisol (the stress hormone), which is why listening to music creates a positive experience. Music is present in almost every aspect of our lives, from parties and weddings to movies and TV shows. Gen Z also likes to share music by curating playlists for all occasions, such as playlists based on popular TV shows or songs to listen to when you’re traveling, at a party – practically every time you receive the aux. This app emphasizes that and creates a great listening party.
How to use it ?
Kiwi is available for download for Apple and will soon be available on Android; you can join a waiting list, so you will be notified when the Android version is released. Once the app is downloaded, you will be asked to register using your phone number and then connect your Spotify account. You can add the app as a widget so that when your friends share music recordings, it will show on your home screen and also show who sent it.
Every day, a notification is sent and you will have two minutes to share your last song listened to from your Spotify. Whether you want to see what songs your friends are listening to or what music your friends are recommending, Kiwi keeps track of all the songs you’ve received, as well as all the songs you’ve sent.
You can add up to 100 friends, so whether your best friends are diehard Harry Styles fans, Swifties, BTS stans or Frank Ocean lovers, you’ll be exposed to so many different musical genres and tastes. This app is a great way to connect with your friends on a deeper level or learn about different types of music. Or, it can be a big laugh if your friends are listening to something you wouldn’t expect from them like the Perfect riff out of soundtrack (I’m guilty of that). Kiwi’s popularity stems from the same motives as BeReal – it’s a social media app with no pressure to be a certain way, it promotes authenticity and empowers people to be themselves.