HYBE’s ADOR Sublabel Girl Group Releases Fourth Music Video On August 1
MANILA, Philippines — NewJeans, the new girl group from HYBE’s ADOR sub-label, are quickly making waves online by releasing a series of music videos ahead of the release of their debut album.
The five-member girl group made their surprise debut on Sunday, July 22 with the release of the music video for “Attention,” which has an early 2000s pop sound.
Another video – a performance version of “Attention” – was also released to highlight the group’s dancing skills.
On Saturday, July 23, NewJeans dropped an interactive music video for their second track “Hype Boy,” where fans can choose which version of the member’s full music video they’d like to watch.
An introductory message for each member was also posted. NewJeans is made up of Minji, Hanni, Hyein, Haerin, and Danielle.
On Monday, July 25, the group released a third music video for their R&B track “Hurt,” where the members are seen showing off their vocal prowess.
The quintet is set to release their fourth music video – this time for their title track “Cookie” – on August 1, along with the release of their self-titled EP on digital platforms. The physical version of NewJeans will be released a week later, on August 8.
NewJeans is the first group under ADOR, the sub-label of HYBE led by Min Hee-jin. Prior to joining HYBE in 2019, Min served as creative director at SM Entertainment for two decades and worked with K-pop groups such as EXO, SHINee, and Red Velvet. – Rappler.com